6 Leadership Styles for Growing a Thriving Organization

At the risk of placing substance over style, all leaders must understand this simple truth: style does matter. It’s not about matching your belt to your shoes, or accessorizing appropriately for the occasion, but rather understanding the way you go about leading. Allen rose through the...

Best Practices for Successful SMS Campaigns

In part 1 and part 2 of this three-part series, I shared best practices for attracting and retaining SMS subscribers and how to create text messages your customer will find important and engaging. In this part, I will finish up with best practices for tailoring...

Why Customer Empowerment Is the Key to Great Retention Rates

It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is 10.6%, and digital service subscriptions don’t...

Seven SMS Best-Practices and Tips for Marketers

As with any marketing tactic, there are good, bad, and really bad ways to use SMS (short messaging service), too, for marketing. So here are some expert tips and best-practices to help you avoid pitfalls and guide you on the path to the right...

How to Create High-Converting Content

As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient? There are many ways to improve your content...